Whether you're starting a new business or updating your current profile, you're probably figuring out how to tell your story and weave it into the fabric of your marketing efforts. Afterall, everyone loves to hear the story of someone who starts with nothing and then makes something out of themselves, right? Actually, this is what most business owners fail to realize—that telling your story doesn’t really matter. So what does? Why am I so sure on this? Let’s find out on today’s episode.